Now it’s not my job to tell you how to live. Don’t get me wrong here; I’m not trying to tell you how to live, but let’s have a friendly talk about television. Do you know the average American watches over 30 hours of TV a week? Thirty hours – that’s amazing! It’s like a three-quarter time job.
Now I don’t watch any TV a week. That means one of you out there has to watch 60 hours to make up for me. This is a crazy, crazy amount of time that we Americans are spending watching images come across a box and go into our brains.
The reality is that television programs are not really created to do anything except get you to pay attention to the screen. That’s the whole goal of the people who design TV shows – to get you to pay attention to the screen. The reason reason is so you can see advertising in order that the advertisers can sell you things.
TV is not designed to improve your life, to lift you up, to help you gain new knowledge. No. It’s designed for one thing — to keep your eyeballs glued to the screen so that advertisers will buy airtime.
All of the studies show that the more TV you watch, the worse its health effects. This happens in a variety of ways. The obvious ones are that you’re more sedentary because you’re just sitting there, and that you eat more while you are in front of the TV.
But other adverse effets happen beyond the actual experience of watching TV. Yes, you waste time and you sit there sedentary; and yes you eat more while you sit there. But it doesn’t end there. Your shopping and eating habits are affected by the advertising.
You’re buy different kinds of food; you crave unhealthy items. You’re going to be more interested in purchasing things that have been advertised to you.
Now I know some of you are saying to yourselves, “Pete, advertising doesn’t affect me. I’m immune to it. I recognize the ads and tune them out.” That’s just wrong. Ads work. Even if you don’t like it, the familiarization works.
Don’t think you’re immune. The advertisers love it when they hear people say, “Advertising doesn’t affect me” because they know it does.
So the advertising affects the kinds of food you buy, the type of lifestyle you live, and your other habits outside of the TV experience. TV also has major adverse effects on our emotional health.
The reason that you want to stay in front of the TV a lot is because the effects of the shows are either to sedate you and calm you down (zoning out) or to excite you and inflame your emotions. (Like some of that right or left wing political shows.) Neither of these are good for you emotionally.
Instead of processing the difficult emotions from your frustrating day at work, you’re just ignoring them while you’re zoning out of the TV. Or the TV’s inflaming your passion for no purpose other than to make you watch. Hence our society of angry TV viewers. This isn’t helping you or our society. I think that TV is really very harmful our emotional lives.
All in all, these effects combine to make your whole life worse for watching TV. I really believe that, for most people, most TV viewing makes their life worse. Now once again I am not telling you how to live. I’m just telling you this is what I think.
So what I’d like you to do is to really think about this question in your own life. Is TV adding to my life? Is it helping me? Is it lifting me up? Is it making me physically, emotionally and spiritually healthier? Or is TV subtracting from my life? Am I physically, emotionally or spiritually less healthy for the TV I watch? You decide, and once you do, act appropriately.