An Open Letter To Physician Leaders
“Barack, like any leader, is human. And, you know, our challenge in this country isn’t finding the next person who’s gonna deliver us from our own evil. Because our challenges are us. The challenge that this country faces is how are we as individuals in this society gonna change? What are we gonna do differently?”
– Michelle Obama, Interviewed by Katie Couric, CBS Evening News, 2/15/08
Mrs. Obama made an astute observation and asked the right question. There is no “one deliverer” from our problems. We will have to save ourselves — from ourselves. Then she asked essentially, “What is each of us going to do?”
So, what am I going to do differently? What are you going to do differently? What are we physician leaders going to do about our collapsing healthcare system? I wouldn’t hold out hope that our national political leadership will “fix” the system anytime soon.
Crisis Coming For Years
Formally, our country debated a solution to the healthcare predicament for over a year. Less formally, academics, policy makers, and those of us paying attention have seen the crisis coming for years.
At this point, we have a new law that adds complexity to an already too-complex system without clearly addressing the core issues driving cost increases. Our dysfunctional legislative bodies did not rise to the occasion.
Physician leaders understand the complexity of our system, having experienced it first hand. Me too.
Until recently, I was CEO of a 60,000-member health plan. Under my tenure we undertook a 2-year, $10 million information systems conversion. The project wasn’t designed to give us a major competitive advantage, but rather just to meet ongoing business requirements. At some point in the labyrinthine project meetings I began to think, something’s wrong here. Does healthcare really have to be this complicated? This just isn’t right.
More thoughts followed: Are electronic medical records really going to cause a major improvement in quality and outcomes? Are they worth the cost? Where is this whole system headed? How exactly is ICD-10 going to help? Will any action that increases complexity be helpful? I think not.
Meanwhile, running on a parallel track, a second train of thought about the nature of healthcare services was also disturbing me: Do we really need more doctors and more care? Up to 70 percent of health care in the United States is rendered for potentially preventable conditions.
About a third of all care is estimated to be useless or harmful. Taken together these figures suggest that almost 80 percent of health care would not be necessary if we could change how we live and do only what is needed.
“Turf Protection”
Another issue weighing on me was specialty proliferation and the associated “turf protection.” Just how much specialty care can be rendered at lower cost by primary care doctors? And how much primary care can be rendered at lower cost by nurse practitioners and physician assistants? Probably most.

Are electronic medical records really going to cause a major improvement in quality and outcomes?
Eventually the two streams of thought merged and the pressure to take action mounted. What am I doing? Why am I here? Every day I get up, come to the office and help to build a more complicated healthcare system to help deliver care that people shouldn’t need or want. I am making things worse! I can’t keep doing this. It was the beginning of the end for my career in traditional healthcare.
As you might expect some natural follow-up questions occurred: Now what? What do people need? What does the country need? How can I help? What exactly should I be doing?
Upon considerable reflection, I answered my questions. I decided that:
- People need more health and less care.
- Our country needs a major public health approach to health and wellness and a much simpler approach to “traditional healthcare.”
- I probably can’t meaningfully influence Congress or President Obama, but I can spread the message and I can help individuals.
- I will be a “Wellness Evangelist.”
Let’s face it, more spending and more complexity is not the answer for the United States. Why do we keep trying the same old thing? When you’re in a hole, stop digging. Each year America spends increasing amounts on healthcare and we develop new more advanced treatments, but our overall health continues to deteriorate.
Lifestyle Is the Problem
Our collective lifestyle is the problem. In general, our diets are lousy. We don’t sleep. Exhaustion has replaced exercise. Drugs and alcohol are convenient escapes. We accept high levels of physical and emotional stress as a part of life, and we turn to medicine to solve our lifestyle-created problems.
Some would say we are making bad choices. Perhaps they’re right, but are we really “choosing” or is our environment fostering unhealthy lifestyles? Why is the epidemic of obesity happening now? What’s different about now as compared with two decades ago? Did our collective American character change? Did we choose this?
Truth is, our culture and environment shape our lifestyles in ways we barely notice. We Americans come from tough stock but we have slipped into a new and unhealthy “normal” lifestyle.

Large portions of unhealthy food surround us and provide a nearly irresistible opportunity to overeat.
Large portions of unhealthy food surround us and provide a nearly irresistible opportunity to overeat. We have designed manual labor out of most workplaces. Electronic pastimes have surpassed active recreational pursuits. You must live an almost counter-cultural lifestyle to be healthy in America today.
The argument to take no social action because these issues are “personal choices” is irresponsible. When did we as individuals or as a society consciously choose to get ill? Did any of your patients, friends or neighbors wake up one morning and say to themselves, “Today I’ll start overeating to become obese. Maybe if I work at it, I can have diabetes someday!” Of course not.
It’s time for an aggressive public health campaign geared towards generating healthier lifestyles. The public health campaign to reduce cigarette smoking has worked wonders. Now let’s attack obesity, diabetes, hypertension and other preventable lifestyle illnesses with the same intensity.
As physician leaders you know this environmental approach is needed. You have learned it on the job. After all, what is the first tenet of quality improvement? That it’s about the system not about the people — that is, seek to change the system to produce the right behaviors and outcomes.
Asking each surgeon to be “extra careful” or “make double sure” he is performing the right procedure at the right site is not as effective as standardizing informed consent, site marking and preoperative time out procedures. Similarly, a plan to educate individuals about making “better choices” will not be nearly so effective as altering our environment.
Things Will Likely Get Worse Before They Get Better
However, I am a realist. Taxing high caloric density foods, reducing portion sizes, limiting food availability, controlling advertising and further regulating the nutritional content of foods won’t happen overnight.
It will be very controversial by nature, and powerful political forces will oppose even reasonable public health measures to combat our obesity epidemic. As with the Congressional “reform” of healthcare, things will likely have to get worse before they can get better.
Of course we will still need a robust healthcare system even after our public health campaign, and our healthcare system has got to be simplified. Do you think that “if we just got the CPT codes and RBRVS right” the system would work properly? Do you think ICD-10 will help anything about healthcare in America? Really?
We need a paradigm shift. We must simplify. Complexity is the problem not the answer.
Insurance is necessary, but our current third party payer system is part of the problem. The intricate coding system only exists because of third party payers, and the “moral hazard” issue of today’s third party system is real. Modern health insurance products function more as pre-paid medical care rather than true insurance, distorting incentives and driving complexity.
Can you imagine a system where individuals were largely responsible for their own medical costs (backed up by a catastrophic protection policy) and all providers charged by the hour or the visit? I can. How much simpler would that system be? Does this sound too radical? Perhaps it is, but simpler must be our direction.
For most people, paradigm shifts or new awakenings happen infrequently and can be very hard to make. Mine was somewhat painful. Will we in the United States collectively make the shift I propose? Maybe. People are starting to become interested in new ideas, even radical ones. But I’m not counting on it. Until we do, I’ve decided to focus my career on helping individuals get well.
Let’s get specific. What exactly do individual Americans need in order to become healthy in our environment, the environment that has led to an epidemic of obesity, inactivity and lifestyle diseases?
Here’s what I think:
They need to learn that being unhealthy is not all their fault, but that addressing it is their responsibility. And they need to be invited to accept that responsibility. They need inspiration, encouragement, and new ideas about living differently.
They don’t need blame, shame or criticism. They don’t need to be told how to live. They need help in creating their own new lifestyle. In short, they need empowerment.
Empowering Individuals
As a wellness evangelist my new personal mission is to empower individuals to take charge of their life and their health in order to achieve health and wellbeing.
Perhaps I will rejoin the traditional healthcare system again someday, but I doubt it. However, I still consider myself a physician leader and am proud to be part of our fellowship. Most of you, like me, probably didn’t go to medical school with the intention of becoming a leader of the healthcare system, but here you are.
Furthermore, as doctors, you are used to paradigm shifts in medicine. How many fundamental changes have you seen in medicine over your career? We are constantly called to reevaluate what we “know.” When I went to medical school, stress and excess stomach acid caused ulcers. Now we know of Helicobacter pylori and the infectious nature of gastric and intestinal ulcers. That was a paradigm shift!
I invite you to lead in a new direction. What do you think about our healthcare system and where we’re headed? Do you go to your office every day, like I did, knowing that you’re a major participant in a fundamentally broken system? It’s okay to admit it. I am not going to tell you to quit your job, write a book and become a wellness evangelist. But I am going to ask you to take action.
Ask yourself the same questions I asked myself:
- What do people need?
- What does the country need?
- How can I help?
- What exactly should I be doing?
Be serious and struggle with these tough questions. Be willing to consider new and radical ideas. Our old ones aren’t working. Come up with your own answers — serious answers. Then take action!
I urge you to support a public health approach, and to help spread the word that more healthcare and more complexity are not the answers. But whatever your views, please speak out on the health and healthcare issues plaguing our land.
There are few leaders as uniquely qualified as physicians to make a difference in this debate. And if you decide to be a wellness evangelist, give me a call!
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Bill
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Dawn Butterfield RPH

